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CFO Perspectives on the Continuum of Care

20th April 2021  1 PM (EST)  Digital Voices Webinar Promo 2021-3

Webinar Overview

There are many challenges and similarities that academic medical centers and senior living facilities face during these uncertain times. In this Webinar Robert Matitia, CPA/MBA will discuss the Financial, Operational, Strategic, Clinical and Human Capital impact of the challenging environment that Senior Living Facilities are faced with and the impact of digital transformation in that industry. He will also discuss how AMCs are partnering with Senior Living Facilities for the best outcomes.


  • Understand the unique perspectives and challenges of extended care facilities
  • Gain keen insights from a CFO who has served across the health continuum
  • What are extended care facilities doing for digital transformation

Webinar Registration

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Key Speakers

Ed Marx - Round

Ed Marx
Chief Digital Officer at The HCI Group
Marx is a leader in the healthcare industry and former CIO at some of the nation's largest health systems. Author of the 2019 best seller "Voices of Innovation" and co-author of "Healthcare Digital Transformation", publishing in May. He was Chief Information Officer at Cleveland Clinic, where his responsibilities included digital solutions as well as information technology. Prior to joining Cleveland Clinic, Edward served as the CIO for The Advisory Board, Texas Health Resources and University Hospitals.

robert matitia

Robert Matitia
CEO of RSMatitia CFO Group, LLC.
Robert Matitia, CPA, MBA is the Founding Partner and CEO of RSMatitia CFO Group, LLC. His firm provides Financial, Operational, Strategic, Clinical and Human Capital Consulting and Recruiting Services. The firm primarily focuses in the Healthcare and Not-for-profit industries (Academic Medical Centers, Acute Care Hospitals, Outpatient Centers, Physician Practices, Post-Acute Inpatient and Outpatient Rehab, Long Term Care Facilities, Assisted and Independent Senior Living Facilities, Adult Day Care Centers, Home Health, Ambulance/Medical Transportation, Pharmacy & DME). The firm also serves clients in the Technology, Biotech, Manufacturing, Consumer Products, and Real Estate Industries.

Mr. Matitia began his career at Ernst & Young's Cleveland Ohio office in 1995 serving both Healthcare and Fortune 100 companies. In 2001, Mr. Matitia was recruited from E&Y to University Hospitals Health System (a $5B Academic Medical Center based in Cleveland, Ohio) to head the AMC's Financial Reporting, Audit and Accounting Compliance Department. In 2009, he was recruited to be the CFO of Menorah Park Center for Senior Living (an $85M integrated Senior Living Facility in Beachwood, Ohio). In 2019, Mr. Matitia founded his firm, RSMatitia CFO Group, LLC to fill the need of the changing healthcare and business environment for utilizing his large scale expertise and the expertise of his 25+ year vast and deep network of financial, operational, strategic and clinical professionals. His firm differentiates itself as this is a firm run by a former CFO/CPA and is supplanted by other former CFOs/CPAs/COOs and expert professionals. The firm is assisting organizations solve their business needs. With the firm's collective expertise: "There Isn't a Business We Can't Improve."