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Healthcare Digital Transformation: 
What the most successful brands are doing to engage & enhance experiences

5th Nov 2020   11:30 AM to 12:00 PM (EST)

Dilip Keshu

 

 

Webinar Overview

In this latest webinar of our series on digital transformation, The HCI Group look externally to some iconic brands. What differentiates one brand from another when it comes to the creative, content and commerce? How are some brands able to create experiences while others fail? Join me as we discuss this exhilarating topic with the CEO of BORN, Dilip Keshu. Learn how Dilip and his team help brands create powerful media assets, tell their story meaningfully, and sell their products and services globally. Lean in as we talk ways in which to bring this same thinking into healthcare.

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Key Speakers
Ed Marx - Round

Ed Marx,
Chief Digital Officer at The HCI Group

Marx is a leader in the healthcare industry and former CIO at some of the nation's largest health systems. Author of the 2019 best seller "Voices of Innovation" and co-author of "Healthcare Digital Transformation", publishing in May. He was Chief Information Officer at Cleveland Clinic, where his responsibilities included digital solutions as well as information technology. Prior to joining Cleveland Clinic, Edward served as the CIO for The Advisory Board, Texas Health Resources and University Hospitals.
Dilip Keshu

Dilip Keshu,
Chief Executive Officer at Born

Dilip Keshu is an award-winning CEO who leads BORN Group, an agency, whose customers include brands like Sotheby’s, Nike, Starbucks, Purina, Red Bull, Mondelez, Cartier, Unilever, Yamaha, Textron and others. The company was a pioneer in combining marketing and technology strategies to help brands deliver connected experiences between physical and digital channels. With his mantra of connecting Creative/Content/Commerce, BORN has grown to become one of the largest and most awarded agencies in its genre. In Dec 2019, Tech Mahindra acquired BORN.

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