Marketing Automation for Healthcare

The challenge that many organizations are facing today is that they using an Electronic Health Records (EHR) platform to manage and chart patient plans of care, orders, and outcomes, but are unable to effectively communicate and engage patients outside of the clinic setting in a HIPAA compliant environment in a way that improves patient health outcomes. 

There is an opportunity for these organizations to engage patients - according to their specific plans of care - with with practice information and condition education that’s related to successful health outcomes. The solution is to deliver content using a marketing automation platform that offers an open API that’s capable of supporting patient communication functions in a HIPAA secure environment. 

Where to start

• Develop list of must-have requirements for ideal marketing automation platform
• Select a marketing automation solution like Factoreal
• Create content according to practice needs and desired patient health outcomes
• Conceptualize, build, launch, analyze, and adjust campaigns using Factoreal
• Document and improve ePROs (electronic patient reported outcomes)

Example Campaigns

1. Patient Recruitment (practice need)
2. Patient Care (patient health outcome)
3. Practice Reputation Management (practice need)
4. Global Health Pandemic (practice need & patient health outcome)

Contact us to learn more about how we can support your Marketing Automation